In the TikTok era of music, artists have less than 15 seconds to hook an audience with a catchy enough song to keep them interested. Independent artist and producer from Los Angeles, Alex Sloane, is one of the artists utilizing the platform to reach an audience. Her recently released EP, “Dear Diary,” features self-produced songs that combine dreamy pop vocals with 8-bit-inspired beats. Sloane’s TikTok and Instagram feeds showcase clips of her writing in her diary, lounging in her heart-shaped bed, or going on earmuffed hot girl walks while her most popular hits play. Sloane is currently featured on two Spotify-curated playlists, “Fresh Finds Pop” and “Dope AF” (featuring TikTok star Bella Poarch on its cover).